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What are some tips for creating a great ad?

Help Topics & F.A.Q.    Selling    Tips for Sellers

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The following tips can help you create a better ad:
  • Title. The best listings capture the buyer's attention immediately. Be creative when you create the ad title. It should mention your item or service's best features. In addition, you should only include a price in the headline if it is an obvious selling point, for example: "Brand New Cell Phone, $5".
  • Keywords. Buyers usually run keyword searches to find items or services. Our system looks for keywords in ad titles by default, so remember to include relevant keywords in your title.
  • Ad Description. Listings on, unlike newspaper listings, don't charge by the word or line. You can include as much information as you like and include multiple photos.
  • Benefits. A great ad says how an item will benefit the buyer. Describe the benefits of every relevant feature your item or service provides.
  • Honesty. Listings should clearly and honestly represent what is being sold or offered. The same is true for the title and ad description. Honesty, above all else, makes a great ad.

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