Create a descriptive title. Buyers appreciate as much information as possible when browsing ads. Titles can include 80 characters. Provide important details to quickly describe your item or service. To sell your car, for example, include the make, model, mileage, color, and a few popular search keywords buyers may use when looking for a car.
"Used Car: 1994 Honda Civic LS black, 4-door, 85000 miles, great condition"
Include appropriate search keywords in your title. The more keywords there are in your title, the easier it is for potential buyers to find your ad. Your ad is also indexed by search engines such as Google. Some search engines use your ad title to index your ad for their searches.
Use words that are appropriate for your ad. Avoid title spamming, and don't use repetitive punctuation in your title. Buyers will ignore listings which have titles that are not accurate or use popular terms just to appear in more searches. Focus on attracting buyers that will be interested in what you are selling.